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Few of the artists who shot to prominence in 1977 have survived the turbulent years since with their reputations not only intact but enhanced. Amongst the small number who have is Elvis Costello, who has proved he has the talent to go beyond the limitations that he seemed to have set himself with his first few records, and is now acknowledged as one of Britain's foremost rock performers, with a string of successful records. He has also become one of the few New Wave artists who have gone on to make an impact in the USA, and now seems set for a long career at the top.
His short recording career has already produced a surprising number of rarities, and although at first he was collected mainly because of his association with the Stiff label, interest in Elvis has now lasted even though some of the other artists on that label have faded into oblivion. The advantage which Elvis has for collectors is that almost all of his rarities contain new and interesting material, so that you don't end up with endless duplications of the same tracks. His releases always give value for money, and as almost every stage of his career has produced free and bonus records, there is no reason why in the future more and more collectors' items won't become available, and people who are interested in the late 70s period will continue to look on Costello as one of Britain's most collectable artists.
Elvis has never been keen to give details of his earlier history to the music press, and so a number of conflicting stories have grown up around his musical past. All that is known for sure is that he was born in London, but brought up in Liverpool, which he still regards as his home town. At one time, as D.P. Costello, he was the lead singer in a bluegrass band called Flip City, which had a residency at the Marquee in London, whilst by day he was a computer operator. During 1976, Costello made a demo tape of fifteen songs, with just guitar and vocals, including early versions of songs that appeared on his first two albums. He sent the tape to almost every record company in Britain, but with no success. Then he saw a small advert in the music press asking for demos to be sent to a new label, Stiff Records. Elvis delivered the tape personally that afternoon — the first person to reply to the ad — and within a week Jake Riviera of Stiff had signed him up.
Nick Lowe, who had already met Costello at the Marquee, offered to produce the sessions, for which Elvis was backed by American band Clover. The first result was a single, "Less Than Zero"/"Radio Sweetheart". The A-side showed off Elvis's talent for biting, incisive lyrics; musically he was compared to Graham Parker and Van Morrison, but he very quickly evolved a unique personal style, which itself has been imitated many times by groups anxious for a quick hit single. The strength of Costello's original formula is shown by the fact that most of those who have imitated him have been successful themselves.
The B-side, which was not included on Elvis's first LP, bore the obvious influences of two of his musical heroes, country singer George Jones and the late Gram Parsons. The single wasn't a hit, and didn't get much airplay, but it did get a collection of good reviews, and Elvis's name alone was enough to make the press interested in him.
A second single followed in May: "Alison" was a bittersweet ballad which has since been covered by many other singers, although again the lyrics were rather different than the melody might have led one to expect — it was a love-song about inadequacy rather than hope or pleasure. Again the reviewers were ecstatic, and his debut album became one of the most awaited events of the year. My Aim Is True was released in July, and although it was short on playing time (12 tracks adding up to about 30 minutes music) it received even better reviews than the singles — although critics pointed out that Elvis's songs seemed to be fuelled by guilt and revenge, rather than by love for himself, or anybody else for that matter. Initially the album was sold with a leaflet which invited the buyer to have a copy sent free to a friend, but as the album took off, the offer was discontinued. The black and white cover picture was later printed in colour, but nether issue of the album is particularly rare.
At about this time, Elvis tracks appeared on two Stiff compilation LPs, Bunch of Stiffs and Hits Greatest Stiffs, both of which have been deleted, like all Elvis's single on Stiff. At the start of this year Elvis's early singles were selling for about £10 each, as the Stiff label itself was very collectable. Since then, interest in Stiff seems to have dropped, so that Costello's singles are now selling for about £5, with the picture sleeve versions selling for around £6.
One more single was pulled from My Aim Is True, "Red Shoes", which moved Elvis nearer to chart success. It was "Watching the Detectives" that gave him his first hit, however, in November 1977. For this track, Elvis was backed by Graham Parker's band, The Rumour. On the B-side were two live tracks, both taken from My Aim Is True and featuring for the first time on record Elvis's new band, the Attractions, who are Bruce Thomas (formerly with the Sutherland Bros.) on bass, Steve Naive on keyboards and Pete Thomas on drums. These two live songs have never been released elsewhere, and the picture sleeve version of this single is one of Costello's most collectable discs.
Before Elvis, Nick Lowe and Jake Riviera left Stiff to join a new company, Radar Records, in early 1978, two more Stiff releases featured Elvis material. Live Stiffs Live was a record of the famous Stiff tour which showcased the combined talents of Elvis, Nick Lowe, Ian Dury, Wreckless Eric and Larry Wallis. Elvis appears on three tracks on the live album: singing Bacharach and David's "I Just Don't Know What To Do With Myself" and his own "Miracle Man", and joining in the massed chorus on Dury's "Sex and Drugs and Rock and Roll". The LP was later rereleased on Music For Pleasure, where it is still available, though the Stiff original shouldn't be hard to find.
The other Stiff release was rather scarcer: a 33 rpm disc jockey promotion record was issued of Stiff's Greatest Hits, which consisted of extracts from many of the Stiff singles, including "Alison", "Red Shoes" and "Watching The Detectives", linked by introductions by the late Les Prior of the Albertos. This record is now selling for about £10.
At the start of 1978 Jake Riviera took Elvis and Nick Lowe away from Stiff as part of his own company, Riviera Global Productions, and negotiated contracts for them with the newly-formed Radar label, run by two former United Artists directors, Martin Davis and Andrew Lauder. As part of this deal, Elvis was also signed to Columbia Records in the States. Elvis's first Radar release was a single, "I Don't Want To Go To Chelsea", which was a big hit in March 1978. It previewed his new album, This Year's Model, released just a fortnight later, with the first 5000 copies including a free bonus single, "Stranger In The House"/"Neat Neat Neat". "Neat" was the Damned song, recorded live with the Attractions, and dedicated to Chris Miller, alias Rat Scabies of the Damned. "Stranger" dated back to the recording sessions for the first album, and was another clear indication of the country influence on Elvis's songwriting. The LP had a much richer musical sound than the first album, with far more emphasis being put on the melodies, some of which were positively Beatle-ish. "Pump It lip", the second single from the LP, was criticised by some people as being too heavily influenced by Bob Dylan's "Subterranean Homesick Blues" — but they forgot that Dylan's song was itself influenced by Chuck Berry's "Too Much Monkey Business". Lyrically, the album
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