London Daily Mirror, April 9, 1999: Difference between revisions
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'''Rock legend Elvis Costello talks exclusively to Kevin O'Sullivan about taking risks musically, and the high price of his principles. | '''Rock legend Elvis Costello talks exclusively to Kevin O'Sullivan about taking risks musically, and the high price of his principles. | ||
{{Bibliography text}} | {{Bibliography text}} | ||
Elvis Costello is a man of principle. After all these years he still refuses to let his music be featured in TV commercials. He even turned down big money from Nike who wanted to use his 1982 single "Pump It Up" to advertise their trainers. The deal would have been the easiest million quid he'd ever | Elvis Costello is a man of principle. After all these years he still refuses to let his music be featured in TV commercials. He even turned down big money from Nike who wanted to use his 1982 single "Pump It Up" to advertise their trainers. The deal would have been the easiest million quid he'd ever earned — had Elvis not said an instant, emphatic, no. | ||
"I can't even say I was tempted," insists Costello. "I've always had a golden rule that none of my records end up as the backing tracks to adverts for cornflakes, training shoes, or, for that matter, anything else. | "I can't even say I was tempted," insists Costello. "I've always had a golden rule that none of my records end up as the backing tracks to adverts for cornflakes, training shoes, or, for that matter, anything else. | ||
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"When people buy my records I'm entering into a kind of contract with them. Allowing my music to be used in commercials is like saying, ‘Here's a record I've made. Dig into your pockets, even though pretty soon everyone will be listening to it for free while they're being persuaded to get Nike trainers. | "When people buy my records I'm entering into a kind of contract with them. Allowing my music to be used in commercials is like saying, ‘Here's a record I've made. Dig into your pockets, even though pretty soon everyone will be listening to it for free while they're being persuaded to get Nike trainers. | ||
"So, sure, I'd like the million quid, but there's no way I would do that kind of | "So, sure, I'd like the million quid, but there's no way I would do that kind of deal — it doesn't seem right." | ||
Surely after more than 20 years as a rock icon, with a string of globally successful hits including "Watching The Detectives," "Oliver's Army," and "A Good Year For The Roses" to his name, Mr. Costello doesn't actually need another million. | Surely after more than 20 years as a rock icon, with a string of globally successful hits including "Watching The Detectives," "Oliver's Army," and "A Good Year For The Roses" to his name, Mr. Costello doesn't actually need another million. | ||
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"I don't drink," says Costello. "But if you want me to pose with a pint, sure, I will." | "I don't drink," says Costello. "But if you want me to pose with a pint, sure, I will." | ||
"I drank like the next guy. No big deal. But I just woke up one morning and I knew I'd lost the taste. Last October I had the same experience with | "I drank like the next guy. No big deal. But I just woke up one morning and I knew I'd lost the taste. Last October I had the same experience with coffee — suddenly I didn't want it ever again. Same with meat. And I've never smoked. So I'm not much of a smash-up-the-hotel-room type, I'm afraid. | ||
"I used to be a night | "I used to be a night guy — up all night, sleep all day, but as I've got older I do it the other way around, and I have to say, I much prefer it." | ||
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{{Bibliography notes}} | {{Bibliography notes}} | ||
'''London Daily Mirror, April 9, 1999 | '''London Daily Mirror, The A List, April 9, 1999 | ||
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[[Kevin O'Sullivan]] interviews Elvis Costello. | [[Kevin O'Sullivan]] interviews Elvis Costello. | ||
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{{Bibliography images}} | {{Bibliography images}} | ||
[[image:1999-04-09 | [[image:1999-04-09 London Daily Mirror A List cover.jpg|360px|border]] | ||
<br><small>Cover.</small> | <br><small>Cover.</small> | ||
[[image:1999-04-09 | |||
[[image:1999-04-09 London Daily Mirror A List page 05.jpg|360px|border]] | |||
<br><small>Page scan.</small> | <br><small>Page scan.</small> | ||
[[image:1999-04-09 | |||
<small>Photo by [[John Ferguson]].</small><br> | |||
[[image:1999-04-09 London Daily Mirror A List photo 01 jf.jpg|border]] | |||
{{Bibliography notes footer}} | {{Bibliography notes footer}} | ||
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[[Category:Bibliography]] | [[Category:Bibliography]] | ||
[[Category:Bibliography 1999]] | [[Category:Bibliography 1999]] | ||
[[Category:London Daily Mirror| | [[Category:London Daily Mirror| London Daily Mirror 1999-04-09]] | ||
[[Category:Newspaper articles]] | [[Category:Newspaper articles]] | ||
[[Category:Interviews]] | [[Category:Interviews]] | ||
[[Category:1999 interviews]] | [[Category:1999 interviews]] |
Revision as of 01:03, 9 March 2017
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