New Musical Express, April 11, 1981: Difference between revisions

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'''The animated face of rock goes on show
'''The animated face of rock goes on show
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Rock has recently welcomed more and more animators into the ranks of its interpreters – think of Animation City’s part in ''The Great Rock ‘n’ Roll Swindle'', the telly’s endless compilation ads, and the memorable visualisation of Costello’s ’Accidents Will Happen’, shown on ''The Old Grey Whistle Test''.


The Costello film (see illustration on right) was produced by Cucumber Studios – Annabel Jankel, Kevin Attew, and Rocky Morton, who met at the Guildford School of Animation then re-met in ’76 to form a company out of mutual dissatisfaction with their commercial experiences.


The “hyper heyday” of punk found all three living on a houseboat in London, from which they ventured forth to shoot 16mm records of emerging bands, which they intercut with animation of their own.  Early viewers like The Clash, and The Jam were, they say, more interested in selling records. So the early Cucumber work depended on everything from cheap-label compilation ads to commercials for Nigerian aspirins (“our first job and it was in Swahili”).


Their frustrations finally found an outlet when Radar Records commissioned ‘Accidents’. “They had no control over it whatsoever – they just gave us the money and asked us to come back with the film. It was incredibly low budget, it’s limited animation and very graphic but it was designed specifically for that.” 


Cucumber also handled the single’s bag, with its graphics printed on the inside as if there had been some “accident” at the printers.


The Costello film broke a lot of ice for the company, but the trio still find their desire  to apply the original techniques they discover to rock is often frustrated. So they continue to explore new frontiers via commercials which, ironically, offer them artistic freedom and money to underwrite their own films.


“We are determined to create our own market,” says Annabel. “But record companies are put off animation because they don’t understand how broad it is and all they can think of is ‘we won’t see so-and-so’s face’, Of course there’s no reason why you can’t – we’re very involved with live action, combining it with special effects done largely inside the camera without any artwork.”


Cucumber’s latest ad (50 seconds for Pifco) was done in a computer – “info was fed into the computer and a laser scanner drew out the design on to film at the rate of two hours per frame. It’s the most state-of-the-art commercial around just now.”


“There’s no better springboard to the imagination than rock,” says Rocky. “The problem is that video can be done so quickly and cheaply that real cowboy outfits are springing up everywhere and creating rubbish which is dull and shabby and doesn’t sell records.”


Cucumber’s prime areas of interest lie with special effects, computer animation (“with all these ‘hi-tech’ bands around it’s odd that they seem to be the least interested and the most intimidated by it”), and consistent involvements with sympathetic artists for substantial periods of time.


“We’d also like to be in at the beginning with anyone completely unknown, if we really liked their music.”


The three say they draw inspiration from painters (Francis Bacon, Schiele) and films (''Eraserhead''’s animation was a big influence) rather than other animators. “The problem there is that animation is very specialised and very technical. So it attracts enthusiasts, but mostly of the old Disney and cartoon schools.  Animation is so much broader than people think – most audiences who saw ''Star Wars'' have no idea how much animation they say.”


 
A good selection of rock-related animation – including Cucumber’s show reel with the Pifco commercial and Costello film – can be seen in the Neal Street Gallery’s Animation Show. Located at 56 Neal St, London WC2, the show is open Mon-Sat from 10am-6pm until April 25. Cucumber Studios also have a TSB ad (a 60-second example of live action combined with animation by computer) currently on show in cinemas throughout the UK.  
 
 
 
New Musical Express, April 11, 1981 -- NME profiles Cucumber Studios.  
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{{tags}}[[Cucumber Studios]] {{-}} [[Accidents Will Happen]] {{-}} [[Old Grey Whistle Test]] {{-}} [[Annabel Jankel]] {{-}} [[Rocky Morton]] {{-}} [[The Clash]] {{-}} [[The Jam]] {{-}}
 
 
 
 
 
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{{tags}}[[Cucumber Studios]] {{-}} [[Accidents Will Happen]] {{-}} [[Annabel Jankel]] {{-}} [[Rocky Morton]]
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[[Category:New Musical Express| New Musical Express 1981-04-18]]
[[Category:New Musical Express| New Musical Express 1981-04-18]]
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NME

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Cucumber splices


Cynthia Rose

The animated face of rock goes on show

Rock has recently welcomed more and more animators into the ranks of its interpreters – think of Animation City’s part in The Great Rock ‘n’ Roll Swindle, the telly’s endless compilation ads, and the memorable visualisation of Costello’s ’Accidents Will Happen’, shown on The Old Grey Whistle Test.

The Costello film (see illustration on right) was produced by Cucumber Studios – Annabel Jankel, Kevin Attew, and Rocky Morton, who met at the Guildford School of Animation then re-met in ’76 to form a company out of mutual dissatisfaction with their commercial experiences.

The “hyper heyday” of punk found all three living on a houseboat in London, from which they ventured forth to shoot 16mm records of emerging bands, which they intercut with animation of their own. Early viewers like The Clash, and The Jam were, they say, more interested in selling records. So the early Cucumber work depended on everything from cheap-label compilation ads to commercials for Nigerian aspirins (“our first job and it was in Swahili”).

Their frustrations finally found an outlet when Radar Records commissioned ‘Accidents’. “They had no control over it whatsoever – they just gave us the money and asked us to come back with the film. It was incredibly low budget, it’s limited animation and very graphic but it was designed specifically for that.”

Cucumber also handled the single’s bag, with its graphics printed on the inside as if there had been some “accident” at the printers.

The Costello film broke a lot of ice for the company, but the trio still find their desire to apply the original techniques they discover to rock is often frustrated. So they continue to explore new frontiers via commercials which, ironically, offer them artistic freedom and money to underwrite their own films.

“We are determined to create our own market,” says Annabel. “But record companies are put off animation because they don’t understand how broad it is and all they can think of is ‘we won’t see so-and-so’s face’, Of course there’s no reason why you can’t – we’re very involved with live action, combining it with special effects done largely inside the camera without any artwork.”

Cucumber’s latest ad (50 seconds for Pifco) was done in a computer – “info was fed into the computer and a laser scanner drew out the design on to film at the rate of two hours per frame. It’s the most state-of-the-art commercial around just now.”

“There’s no better springboard to the imagination than rock,” says Rocky. “The problem is that video can be done so quickly and cheaply that real cowboy outfits are springing up everywhere and creating rubbish which is dull and shabby and doesn’t sell records.”

Cucumber’s prime areas of interest lie with special effects, computer animation (“with all these ‘hi-tech’ bands around it’s odd that they seem to be the least interested and the most intimidated by it”), and consistent involvements with sympathetic artists for substantial periods of time.

“We’d also like to be in at the beginning with anyone completely unknown, if we really liked their music.”

The three say they draw inspiration from painters (Francis Bacon, Schiele) and films (Eraserhead’s animation was a big influence) rather than other animators. “The problem there is that animation is very specialised and very technical. So it attracts enthusiasts, but mostly of the old Disney and cartoon schools. Animation is so much broader than people think – most audiences who saw Star Wars have no idea how much animation they say.”

A good selection of rock-related animation – including Cucumber’s show reel with the Pifco commercial and Costello film – can be seen in the Neal Street Gallery’s Animation Show. Located at 56 Neal St, London WC2, the show is open Mon-Sat from 10am-6pm until April 25. Cucumber Studios also have a TSB ad (a 60-second example of live action combined with animation by computer) currently on show in cinemas throughout the UK.


Tags: Cucumber StudiosAccidents Will HappenOld Grey Whistle TestAnnabel JankelRocky MortonThe ClashThe Jam

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New Musical Express, April 11, 1981


Cynthia Rose profiles Cucumber Studios.

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Page 11 clipping.
Clipping.

Cover.
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